Matthew Edward Loh

Co-founder/ Chief Executive Officer

A visual communication professional since the 1990s, he developed expertise in visual messaging through his work with a multinational corporation. Matthew Edward ventured into diverse industries, including starting a café, restaurant, bar, and streetwear brand. In 2018, he assisted China’s provincial authorities in alleviating poverty by manufacturing mushroom spore bags. This encounter ignited his passion for regenerative agriculture, and today he shares his vision and knowledge to drive changes in farming practices by collaborating with partners to address food security and climate change across Asia and the EU.